A format too far

2019-03-08 04:20:02

An ambitious pay-to-play DVD format known as Digital Video Express (Divx) is dead in the water just a year after its launch in the US and before the planned launch in Europe. Backer Circuit City, the US electronics chain, has lost over $100 million attempting to woo consumers—the product was launched after DVD hit the market and so it missed its chance to grab the all-important gadget fans who adopt new technology early. The Divx disc looked like an ordinary DVD movie disc but cost only $4.50 and was encrypted to play on a Divx player for 48 hours. After that,